Brand Asset Guidelines

Brand Asset Guidelines for NolimitsSociety

NolimitsSociety own trademarks, logos, slogans, taglines, designs, and other source identifiers (“Brand Assets”) that are vital to the success of our business. To protect our valuable Brand Assets, we have created these Brand Asset Guidelines for NolimitsSociety’s Trademarks (“Guidelines”) to explain which Brand Assets can be used and how they must be used.

NolimitsSociety™ is a registered trademark. When writing about us, please make sure to uppercase the initial N and second S letter. Alternatively, you can uppercase the first L together with the initial N and second S letter.

– NolimitsSociety (correct)
– NoLimitsSociety (correct)
– Nolimits Society (incorrect)
– Nolimitssociety (incorrect)
– Nolimitsociety (incorrect)

These Guidelines are not a complete list of NolimitsSociety’s trademark rights. As we continue to grow, we may update or change these Guidelines.  Please be sure to regularly check this site to ensure that you’re correctly using our trademarks. 

Corporate Logo

The NolimitsSociety logos is our most prominent brand element and conveys the evolution of our organisation. It telegraphs that we are confident, human, and contemporary. When using the logo, use it wisely. That means wherever you place it, make sure that the materials are current and best reflect NolimitsSociety as it is today.

The following are our corporate logos. There are four different versions of the logo in different colors. Always take into consideration the legibility of the logo in relation to size and contrast with the background.

On-screen applications use logos in RGB color formats. On-screen files are provided in raster formats such as JPG and PNG. They are also provided in XML-based vector format SVG for on-screen use. Note: PNG files may be scaled down from their native size, but should not be scaled up.

Always be sure you are using the correct asset for the format. If you are not sure, ask info@nolimitssociety.com  

Specifications

CLEAR SPACE — Clear space is the area surrounding the logo that must be kept free of other graphic elements to ensure legibility on all communications. This clear space allows it to stand out clearly and distinctly in any environment. Clear space is built in to each logo asset as the size of the canvas or artboard. In vector files, the clear space is designated by a stroke at the trim that does not have color assigned. Note that the logo is visually centered, not technically centered. This means the total height of the logo is shifted slightly above the horizontal center line of the bounding box. 

PLACEMENT — The NolimitsSociety logo should be used in contextually relevant sections of the requestors marketing asset, e.g. example vendors. Likewise, the logo should not be adjacent to an eSignature competitor, e.g. Adobe Sign.

Do not attempt to recreate the logo. Why? The NolimitsSociety logo is not simply a typeface. Each letter has been carefully crafted and positioned in relation to the others. Do not alter or recreate the logo in any way.. Here are examples that illustrate incorrect usage of the logo.

• – Changing the order of colours
• – Use of non-approved colours
• – Altering size relationships
• – Stretching and compression
• – Incorrect placement of registration mark
• – Adding graphics
• – Overlaid on busy backgrounds
• – Misspelling or improper use of capitalisation